As excitement builds ahead of Africa’s biggest sporting celebration—the TotalEnergies CAF Africa Cup of Nations, Morocco 2025—CAF and the Local Organising Committee have officially unveiled the tournament’s mascot: ASSAD.
Inspired by the iconic Atlas Lion—one of Morocco’s most recognizable national symbols—Assad represents unity, pride, and strength across the African continent.
His name, meaning “lion” in Arabic, reflects the power, authenticity, and cultural heritage that connect fans in Morocco and throughout Africa.
As the ambassador of this year’s tournament, Assad embodies the joy, passion, and energy that define Africa’s most prestigious football competition.
He is set to build emotional connections with fans of all ages, especially children and families who play such an important role in the spirit and future of football.
Assad will take centre stage in fan engagement: from stadiums and fan zones to community events across the nation. He will also support global marketing campaigns, enhance digital content and interactive experiences, and strengthen CAF’s long-term brand story.
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Visually, Assad brings to life a friendly, youthful lion full of expression and energy. His warm colour palette and dynamic style perfectly match the TotalEnergies CAF AFCON Morocco 2025 brand, helping create a unified and vibrant look for the tournament.
But Assad’s journey doesn’t end in 2025. Designed as a long-term symbol for African football, he will continue to appear in CAF grassroots initiatives, youth programmes, school activities, community football projects, and future digital storytelling.
His mission: to inspire and connect with the next generation of African football stars and fans.
With Assad leading the way, the TotalEnergies CAF AFCON Morocco 2025 is set to deliver an unforgettable celebration of unity, pride, and the power of African football.
The introduction of Assad marks an important milestone—shaping the character of the tournament and enriching its cultural legacy for years to come.
