The Group Managing Director of the Daar Communications, Anthony Akiotu, has applauded the Nigerian Institute of Public Relations (NIPR) for the initiative to organise National Spokespersons’ Summit, noting that the job of a spokesperson requires special skills.
Akiotu who spoke in Abuja while receiving a delegation of the NIPR during the weekend said the step taken by the Institute to train those that speak for organisations and government across all strata is a well conceived intervention that will reset the nation on the path of progress.
He emphasised professionalism as a key element in appointment of spokespersons.
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He decried the appointment of unqualified persons as spokespersons to government agencies and politically exposed persons, urging the NIPR as the sole regulator of public relations practice to use the instrumentality of the law as provided in its Act to get rid of quacks in the profession.
While expressing the readiness of DAAR Communications Plc, owners of the African Independent Television (AIT) and Raypower FM to partner NIPR in the upcoming Summit in Abuja between 25th – 28th March, 2024, he insisted that time has come for things to be done differently in order to achieve a more positive narrative for Nigeria.
Earlier in his remarks, the Chairman of the National Organising Committee of Summit, Sule Ya’u Sule explained that the aim of the Summit is to change the nation’s communication technique, both in public and private sectors.
It would be recalled that the Summit’s action plan was unveiled Thursday by the Minister of Information and National Orientation, Mohammed Idris Malagi in Abuja.
Editor: Ena Agbanoma
