A new multi-year deal has been reached with SportyBet becoming the “Official Betting Partner” of La Liga in Africa. The partnership will kick-off with an unforgettable launch event in the continent featuring one of La Liga’s most iconic ambassadors who is an international football legend.
AIT.live gathered that the spectacular event will set the stage for a collaboration that promises to revolutionise the betting landscape for millions of fans in the continent. SportyBet’s Vice President of Media, Marketing, and Business Development, Elías Gallego assures that “by leveraging our deep understanding of the African audience, we’re confident that together we can elevate the fan experience, fuel the passion for football, and drive unprecedented growth for La Liga and SportyBet in this vibrant region”
For instance, SportyBet’s users will have the opportunity to participate in extraordinary, once-in-a-life time experiences. The unique opportunities may include VIP stadium tours, watching player warm-ups from the sidelines, taking photos with football idols, or even stepping onto the pitch to take a penalty after a match. Meanwhile, SportyBet will also provide exclusive access to La Liga content, offering fans richer, more immersive ways to experience the league through its platform and social media channels.
For the La Liga, the collaboration will not only bring the Spanish League closer to millions of passionate football fans across Africa but also underscore the commitment to delivering world-class football experiences to diverse audiences. The partnership will also see SportyBet and La Liga collaborate on a range of promotional activities across multiple African territories, further cementing SportyBet’s influence in the region.
For many analysts, this ground breaking agreement with La Liga firmly establishes SportyBet as the leading sports betting platform in the region, marking a new chapter in its mission to deliver world-class football content to fans across the continent. It’s on record that SportyBet has been the most visited betting platform in the world in recent months, which is a testament to its cutting-edge technology, unparalleled market odds, and the security and speed of its payments.
As part of multi-year partnership, SportyBet will gain prominent exposure during La Liga match broadcasts, with advertising billboards and cam-carpets displaying the SportyBet brand around the stadiums. This will be especially noticeable during matches where Real Madrid, Barcelona, and Atlético Madrid play are the visiting teams, marking a major leap forward for the SportyBet brand in the world of football.
While Gallego says “this partnership represents a powerful alignment between SportyBet’s leadership in the African market and La Liga’s immense potential to grow its footprint across the continent, the Executive General Manager of La Liga, Jorgedela Vega is confident that “partnering with SportyBet is an exciting milestone for La Liga as we continue to expand our global footprint, particularly in Africa”.
(Editor: Terverr Tyav)
