English Premier League side, Chelsea FC has signed an exclusive agreement with Africa’s leading online gaming and betting platform, MSport, as its Official Betting Partner in Africa. This new partnership is to create unique opportunities for fan engagement as MSport’s utilises its state-of-the-art betting platform for fans to enjoy an enhanced experience that brings them closer to the action.
With the signing of the deal in London, the club’s Chief Revenue Officer, Casper Stylsvig, said “We’re delighted to partner with MSport in their commitment to delivering exceptional experiences and driving innovation. Africa continues to be an important region to the Club, underpinned by our large following of committed and passionate fans. This partnership underscores our shared ambition to expand our legacy in the African region and provide fans with an engaging and immersive
experience.”
For MSport which continues to lead the industry in markets such as Nigeria and Ghana, with ambitious plans for further expansion throughout the continent, its Sportsbook Director, Adrian Cheka expresses enthusiasm that “We are thrilled to announce this new partnership with Chelsea FC. This
collaboration goes beyond just business; it’s about celebrating and strengthening the natural bond between two winning entities. Chelsea FC has a rich history with African players and fans, and together, we aim to push boundaries and set new standards of excellence in the African market.”
As the Official Sports Betting Partner of major football clubs, MSport aims to enhance fan
engagement and set new standards in the industry with focus on trust, agility, and exciting promotions. This new alliance highlights the visions of both entities, focusing on excellence, innovation, and connecting with a passionate fan base through unique User Interface, UI and a commitment to delivering a superior User Experience, UX.
Industry watchers say the signing of this exclusive regional partnership marks a significant milestone for both MSport
and Chelsea FC. While MSport, renowned for its technical superiority, innovative features, and exceptional service quality, stands as the premier destination for online gaming enthusiasts across Africa, Chelsea FC’s rich history with African players will cement the club’s deep connection with the continent.
(Editor: Terverr Tyav)
