Stakeholders in Nigeria’s advertising and marketing communications sector are calling for greater adoption of advanced technology, innovation and regulatory reforms to position the industry for emerging opportunities.
This was the focus at the opening ceremony of the sixth National Advertising Conference in Abuja, with the theme “Repositioning the Marketing Communications Industry for the Next Frontier.”
The conference brought together advertising professionals, regulators, marketers and industry leaders to examine emerging trends and strategies shaping the future of marketing communications.
Discussions centred on the growing influence of artificial intelligence in advertising, with stakeholders highlighting its potential to improve creativity, promote goods and services, strengthen businesses and contribute to Nigeria’s economic growth.
Representing the Minister of Information, the Permanent Secretary of the Federal Ministry of Information, Binyerem Ukaire, stressed the importance of responsible advertising and compliance with existing regulations.
MUST READ: Rivers Youth Coalition Urges Peaceful Elections, Mobilises Support for Rainbow Candidates
She called for stronger collaboration between ARCON and industry stakeholders to develop appropriate regulatory approaches for digital advertising, influencer marketing and AI-generated content.
The Registrar of ARCON, Ahmad Yalwa, said embracing artificial intelligence and emerging technologies was essential for advertising professionals to improve creativity and drive growth in the marketing communications industry.
The conference is expected to provide a platform for stakeholders to exchange ideas, explore new technologies and strengthen collaboration to drive sustainable growth in Nigeria’s marketing communications industry.
(Follow AIT News on WhatsApp, AfricaIndependentTV on YouTube, ait_online on Facebook and X (Formerly Twitter), and officialait on TikTok, Instagram and Threads)
(Editor: Ada Ononye)
