Education professionals, the academia and stakeholders are advocating effective data gathering and deployment of Artificial Intelligence in marketing education in contemporary Nigerian society.
At a conference holding in Nnamdi Azikiwe University, Awka, participants believe young scholars should deploy creativity and data collection for an effective use of Artificial Intelligence.
Academics, scholars and students converged on the ASUU Secretariat Hall of Nnamdi Azikiwe University in Awka, Anambra State to chart a way forward on effective deployment of emerging Artificial Intelligence tools in marketing and logistics supply management.
With the theme, “The Future of Marketing Education: Embracing Artificial Intelligence, Data and Creativity”, the conference seeks to draw attention of professionals on the growing influence of AI in the global marketing education sector
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Vice-Chancellor of Nnamdi Azikiwe University, Professor Ugochukwu Bond Anyaehie, says a lot can be achieved seamlessly and transparently with the effective use of Artificial Intelligence in smart learning.
Other speakers, who weighed in on the pros and cons of Artificial Intelligence and Data in marketing theory and practice in Nigeria, encouraged a creative mindset to achieve unique results.
The conference drew scholars and other participants from the South-East and South-South zones, with some inducted as Fellows of the Association of Marketing Academic Professionals, AMAP.
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(Editor: Anoyoyo Ogiagboviogie)
